It was the big news of the week: Fanatic’s wingfoil and windsurf segments have been merged with the Duotone brand! From now on Duotone will appear as the overall brand name for Kiteboarding, Windsurfing, Wing Foiling and Foiling. To find out more, check out the press release and the superb announcement video below. TotalWing will soon be publishing a buyers’ guide to Duotone’s ultra-complete new wingfoil range, including the SLS range of boards and foils, new frontwings in all shapes and sizes, Quick Mount masts and the new 2024 wings. Stay tuned!
The Boards & More Group is the global market leader in the water sports segments of Kiteboarding, Windsurfing and Wing Foiling. Boards & More now announces that Fanatic products from the Windsurfing and Wing Foil segment will now be marketed under the Duotone brand name. From now on Duotone will appear as the overall brand name for Kiteboarding, Windsurfing, Wing Foiling and Foiling.
Till Eberle, CEQ of Boards & More: “Since we founded the new Duotone brand for our Kiteboarding products in 2018, the brand achieved incredible strength, competence and acceptance among our customers. Duotone already covers a large part of the watersports world, from kites to windsurf sails, to wings for Wing Foiling. We bundle an enormous Know-How at Duotone. That’s why we have decided that going forward we will offer the products from the performance area, which were previously under the Fanatic name to now be under the Duotone brand name, all Windsurf boards, Wing Foil boards and foils, while In the commercial SUP (Stand Up Paddling) sector, the Fanatic brand name will continue.”
A key strategy of Boards & More for the future is to offer not only products but also experiences that provide customers with relevant added value. These already include the Duotone Pro Centers, the Duotone Academy App, Duotone Young Blood Camps, and the Boards & More Save our Playground sustainability initiative. With this announcement, Boards & More Group keeps a consistent brand name throughout the sports in its portfolio.
The Duotone products in the Windsurf and Wing Foiling segments are segmented much more clearly in terms of their fit. In the Wing Foiling division, Craig Gertenbach, previously Brand Manager of Fanatic, will take on the new role of Wing Foil Division Manager Sales. Klaas Voget’s new role is Wing Foil Division Manager Product & Marketing. Together they are responsible for the Duotone Wing Foiling Division with wings, boards and foils. The foil range will be maximally compatible across all areas of use: Wing Foiling, Kite Foiling and Windsurf Foiling — as well as Prone Foiling, Wake Foiling, Downwind Foiling and Pump Foiling.
As the requirements for an excellent foil translate across all foil disciplines, for 2024, there will be mast-fuselage combinations that fit perfectly for Kiteboarding, Wing Foiling and Windsurfing — as well as for all other foil areas. In addition, there will be specific front and back wings to fit all areas of use. Everything is compatible. Product excellence will be strengthened and Duotone will be further pushed as a successful foil brand that stands for quality and innovation.
Till Eberle: “Bringing these product lines under the Duotone brand name offers several advantages for our customers, including bundled expertise, enhanced product performance through development synergies, and a stronger future together.”
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